Friday Refresh - Fragrance Creation Process

Hey there,

This week, I want to pull back the curtain on something you may have wondered about – how we create those fragrances you have fallen in love with?

It All Starts With... Everything 🌍

Inspiration hits us everywhere. On my daily walks, travel to new places, local farmer's markets, or a new fragrant dish from that new restaurant. Inspiration can strike anywhere at any time.  This process is not about knowing but just being open to the inspirations that come when it comes.

We also look at seasonal items, knowing there is something about gourmand fragrances that just hit a little differently in the fall, or evergreen fragrances around the holidays.  But then we ask ourselves what could be a fun, new or different take that will surprise and delight our customers.

From Daydream to Clean Chemistry 🧪

Here's where it gets tricky. We take all that beautiful inspiration and try to recreate it using only clean ingredients. And let me tell you – this is like trying to paint the Mona Lisa with only three colors.

Some of our most brilliant ideas must be abandoned because we can't achieve them cleanly. It's heartbreaking, but so worth it when we nail something amazing that's also safe for you and all of our families.

The Testing Marathon 🏃♀️

This is where we become slightly obsessive (okay, very obsessive). We test each fragrance in multiple products, take samples home for weeks, and basically become human guinea pigs. Then we rope in friends and family willing to give honest feedback.

It's the hardest part because fragrance is so personal. What smells like heaven to me might remind you of your ex's cologne (sorry!). We must think about all of you – our amazing customers – and what will make your heart skip a beat.

The Moment of Truth: Trial Launch 🎭

When we think we've got something special, we order a small batch and create custom artwork (because packaging matters, right?). Then comes the nail-biting part – we launch it as a 3-month trial to see what you think.

Did you know? Wild Rose & Peppercorns, our current trial fragrance, has been getting rave reviews and will likely join our permanent collection!

Your Weekend Challenge 🌺

This 4th of July week, pay attention to the scents around you. What smells amazing? The charcoal starting up for BBQ? Fresh watermelon? That specific summer evening air?

Hit reply and tell us what scent would make the perfect summer fragrance for you. Who knows – it might inspire our next creation!

Stay curious, Kecia

P.S. Have you tried Wild Rose & Peppercorns yet?